AdMonsters Webinar: Future-Proof Your Rate Card
“Direct sales are not going away. Media sales have evolved to include services including more than just media that can be purchased on the open market. More than ever, pricing controls should be enforced within the business to place a value on every piece of inventory.” - Rachel Friedman
On February 28th, the AdMonsters team looked not at ditching your rate card, but at how to make it dynamic and flexible enough for any changes that might come down the line, regardless of whether you’re able to predict them now.