PUBLISHERS BATTLE RISING TRANSACTION COSTS DESPITE THE MOVE TOWARDS AUTOMATED BUYING SYSTEMS
Rising transaction costs due to inefficient processes remain a challenge for most publishers despite the shift towards more automated buying systems, according to new data unveiled by FatTail.
In our recent survey of senior revenue and ad operations professionals at leading publishers, we gained a detailed understanding of how technology can more efficiently support their internal processes. The research showed that key pain points for publishers are linked to a lack of time and resources for teams to complete higher level, revenue-driving work.
60% of respondents agreed “there is not enough time or resources to service customers in the way that they expect or that the business demands.”
DOWNLOAD THIS REPORT FOR KEY FINDINGS AND TO LEARN:
Details on the most common pain-points in the areas of customer support and ad operations.
How limited resources and time-consuming processes are hindering the overall creative management process.
How rising transaction costs are impacting publisher margins.
ABOUT THE RESEARCH
In the third quarter of 2020, FatTail, CoLab and Beeler.Tech collected data from a group of more than 95 global publishers, whose combined annual revenues topped roughly $10 billion in 2019. The research included insights from revenue leaders at premium media brands, and where they expect business to be heading in 2021 and beyond.