Business Leaders

Meet the professionals who power FatTail


Doug Huntington, CEO

As Chief Executive Officer, Doug leads FatTail’s strategic direction. He has more than two decades of leadership experience in the enterprise software sector. Prior to FatTail, Doug had run two global financial trading software companies, both of which were successfully sold to public companies. He has been an active member of the Southern California venture community serving as Chairman of the software investment committee for both Maverick Angels and the Keiretsu Forum and has been an investor in and advisor to several early stage companies.

Doug holds a degree in Economics from University of California Los Angeles and lives in Los Angeles with his wife and two children.


Barry Witkow, COO

As Chief Operating Officer of FatTail, Barry oversees multiple corporate functions, including the Finance, People, Legal, and Operations teams. Prior to FatTail, Barry co-founded and served as Executive Vice President of Technology at TreasuryConnect, where he was responsible for designing and developing the world’s first on-line derivatives auction platform. Prior to TreasuryConnect, Barry was Chief Operating Officer of ADS Associates, where he managed the development, implementation, and support teams, and was instrumental in the company’s global expansion, opening offices in New York, London, and Hong Kong.

Barry holds a degree in Economics from California State University, Northridge. He lives in Los Angeles with his wife and travels between coasts spending time with his two grown children (and clients).


Gerry Bates, VP of Software Engineering 

As the Vice President of Software Engineering at FatTail, Gerry focuses on technology strategy, product delivery, and building a great tech team. Prior to FatTail Gerry worked for ADS Associates and TreasuryConnect developing real-time trading systems for more than 100 of the world’s largest financial institutions, including Bank of American, Paribas, CIBC, Commonwealth Bank of Australia, Monetary Authority of Singapore, First Chicago, Bangkok Bank, South Africa Reserve Bank, and many others.

Gerry holds a degree in Computer Science from California State University, Northridge. He enjoys camping and driving off-road vehicles with his wife and two kids, and can rebuild just about anything.


Mark Kramer, Chief Information Officer

Mark (NEEDS A NEW BIO) manages the Client Services team which includes overseeing implementation initiatives, quality assurance and customer support. Prior to FatTail, Mark was responsible for client services, quality assurance and platform management at ADS/Sungard Data systems and TreasuryConnect/eSpeed/Cantor Fitzgerald.

Mark holds a degree in Economics from Loyola Marymount University.


Clayton Tarics, VP Product Management

In Clayton’s 9 years with FatTail, he has worn more hats than just about anyone. After starting off in quality assurance, he continued with roles in client services, account management, implementation management, business analysis, and even a short stint in media buying services. He’s finally settled into product management and leads AdBook’s custom development & R&D efforts.

Clayton holds a B.A. in Economics from Emory University. After hours, you can find him at a rock show or hidden away in his home workshop playing mad scientist.


Alvaro Villa, VP Account Management

As the Vice President of Account Management, Alvaro is responsible for client management, revenue growth and retention. He has over 15 years of experience in digital media in which he has worked on both the publisher and software solutions sides of the business, giving him a unique perspective regarding industry challenges and how to best solve them for his clients and prospects. Prior to his time at FatTail, Alvaro worked for Fox Sport International’s as part of the marketing and communications team and was a founding editor for the Fox Pan-American Sports US and Latin American websites.

Alvaro holds a degree in International Relations from Loyola Marymount University. He lives in Los Angeles with his wife and child. His favorite activities include spending time with his family, making his own wines and meads, and fishing the beautiful oceans of Southern California.


Laura Boodram, VP Client Engagement

Laura joined the FatTail leadership team in 2016, with over a decade of experience working for publishers such as the New York Times Group and Triad Retail Media where she was responsible for leading advertising operations teams, technology operations and platform strategy. Laura has direct experience with the selection and execution of advertising solutions which were both 3rd party provided, and built in house - which gives her a unique perspective on the challenges of integrating systems and workflow around “order to cash” processes. As the marketplace and the systems that serve it continue to evolve, Laura will work in close partnership with clients to understand business priorities and to co-develop product strategies to address them.

Laura holds a degree in Environmental Economics & Management from the University of York (UK) and is a Master Black Belt, Lean Six Sigma (which is a fancy way of saying she is really good at improving process). She lives in Tampa, Florida with her husband and 2 children and they all like to stay active. Her hobbies include ‘learning how to run’, exploring new places, cooking, wrangling her giant dog and going to the beach.