AdBook+ is Revenue Management
Simply managing orders well is no longer enough for premium publishers.
Today’s digital publishing world demands platforms which support cross-channel order-to-cash processes. True revenue management happens when you harness insights that empower smarter decisions in every phase of the supply chain. Done right, it helps you delight customers, squeeze every dollar from your valuable inventory, and drive down transaction costs. This makes the whole business of advertising simpler and more productive.