Who We Are

We are curious.  We are collaborative.  We are passionate about what we do.

We are relentless in our mission to help our clients grow revenue.  We believe that our success is founded on the success of our clients.  We firmly believe in delivering value through partnership, stability and innovation. 

We work hard.  We like to have fun.  We LOVE what we do and who we do it with.

We are FatTail.  We are a leading software solutions provider in the online advertising market.  Our flagship product AdBook+ streamlines the ad sales process for some of the most prominent publishers on the Web.  

Founded in 2001, FatTail is a leading provider of cloud software that automates and controls the entire advertising lifecycle for publishers. Our mission is to see professional journalism endure by helping publishers of great content flourish. Our passion is defying expectations by delivering innovative solutions to complex business challenges that drive revenue, operational efficiency, agility and control for our customers.

AdBook+ is the culmination of nearly 15 years of continuous development, and today offers a complete set of ad operations, sales and financial tools that enable publishers to run their entire advertising business from within FatTail's cloud-based SaaS platform.  The Company's integrations with other best-of-breed technology partners allow publishers to use AdBook+ as a true one-product solution for optimally managing the sale and fulfillment of guaranteed ad inventory across all media products and sales channels.  FatTail's long history in the marketplace of delivering innovative highly "tailored" solutions has solidified AdBook+ as the most flexible and feature-rich product of its kind.


The Company We Keep

Join our impressive list of premium publishers


Business Leaders

Meet the professionals who power FatTail

Gerry Bates

Chief Technology Officer

Mark Kramer

Chief Information Officer

Clayton Tarics

VP, Product Management

Laura Boodram

VP, Client Engagement

Alvaro Villa

VP, Account Management