The Programmatic Open Market Isn’t Serving Publishers. Automated Direct Can.
The Digital Advertising Supply Chain Needs To Be Simplified
Q&A with FatTail's New Chief Revenue Officer Laura Boodram
Why 2023 Will Be the Year of Automated Direct Deals
Direct Media Transactions Need to Be Far More Direct: Here’s How To Make it Work
FatTail Named Finalist for AdExchanger Awards for Best Use of Technology by a Publisher
Track Programmatic Sales Efficiently with an Advanced OMS
4 Questions on the Future of Programmatic Direct for Publishers and Advertisers
How FatTail’s Deals Marketplace Will Help Media Buyers and Sellers
FatTail’s Natalia Alonso and Rachel Friedman Honored by Top Women in Media Awards
Publishers, Ask More from Your Order Management System
Programmatic is on the Path to Premium Direct
How Publishers Can Build Sustainable Ad Strategies in 2022
ACBJ and FatTail: Partnering to Deliver Value and Client Success
Introducing AdBookPORTAL
FatTail SVP Laura Boodram Honored by Top Women in Media Awards
Top 3 Questions About AdBookPSP for Publishers
Top 3 Questions About AdBookPSP for DSPs
Introducing AdBook Premium Supply Platform
Premium Programmatic, Programmatic Direct, DSPs, AdBookPSPDoug HuntingtonAdBookPSP, Premium Programmatic, Publisher, Digital Advertising, Advertising, Programmatic Direct, Adtech
Five Reasons that DSPs Should Prioritize the Direct “Deal-Based” Market in a Privacy-Centric World
Premium Programmatic, Programmatic Direct, DSPsdeanne zilbersteinPremium Programmatic, Adtech, DSP, Publisher, Programmatic Direct, Digital Advertising, Third-Party Cookies, Cookies, Buyers