AdBookOMS is the sales and ad operations optimization software for digital advertising used by more than 500 of the world’s leading websites. 

AdBookOMS is the culmination of nearly 15 years of continuous development, and today offers a complete set of ad operations, sales, and financial tools that enable publishers to run their entire advertising business from within FatTail's cloud-based platform.  

FatTail’s integrations with other best-of-breed technology partners allow publishers to use AdBookOMS as a true one-product solution, optimally managing the sale and fulfillment of guaranteed ad inventory across all media products and sales channels.  

FatTail's long history in the marketplace of delivering innovative, highly-tailored solutions has solidified AdBookOMS as the most flexible and feature-rich product of its kind.

AdBook Premium Supply Platform (AdBookPSP) is an innovative, first-of-its-kind offering designed to power a new independent marketplace for deal-based programmatic transactions. The addition of AdBookPSP to FatTail’s portfolio makes AdBook+ the only unified direct and programmatic supply platform.

AdBookPSP is designed to “future-proof” programmatic advertising for both buyers and sellers as market interest expands beyond RTB-based open market trades, to prioritized transactions, quantity and price guarantees, custom targeting, and other conditions that mimic direct sales relationships. As 3rd party data tracking faces increasing regulatory and consumer pressure, AdBookPSP offers an alternative approach to inventory, price discovery, and supply path optimization. 

For premium publishers, AdBookPSP offers programmatic distribution of differentiated inventory at non-commoditized pricing to high quality advertisers. It provides an incremental revenue opportunity from DSPs in the form of private marketplace, preferred, and programmatic guaranteed deal types.

For buyers, AdBookPSP streamlines inventory discovery, deal development/negotiation, and execution. DSPs gain unprecedented access to premium inventory for their advertisers - with the transparency and brand safety benefits that come from direct publisher access, as well as the lowest supply-side tech fees compared to traditional SSPs or exchanges.

AdBookPORTAL is the latest of FatTail’s innovative solutions. This industry-first offering is designed to save time and provide visibility and control from quote to cash.

AdBookPORTAL sits on top of your specialized systems, functioning as a communication layer to streamline intercompany workflow and communication, and provide enhanced visibility across all phases of the advertising campaign life-cycle. 

For Publishers, AdBookPORTAL is a turnkey sales enablement solution empowering both internal teams and advertising clients through self-serve access to campaign information and execution.

For advertising clients, AdBookPORTAL provides business buyers the consumer-like experience they crave, through an easy-to-use, intuitive interface. 

Submit and manage creative assets, view campaign progress, review and pay invoices, access reporting and documents, and much more… AdBookPORTAL is fully customizable, allowing publishers to opt in to the features that work best for their users.

Superior customer service doesn’t need to imply higher operating costs.

Engage, empower, and inform with AdBookPORTAL.