AdBookPORTAL is the latest of FatTail’s innovative solutions. This industry-first offering is designed to save time and provide visibility and control from quote to cash.

AdBookPORTAL sits on top of your specialized systems, functioning as a communication layer to streamline  intercompany workflow and communication, and provide enhanced visibility across all phases of the advertising campaign life-cycle. 

For Publishers, AdBookPORTAL is a turnkey sales enablement solution empowering both internal teams and advertising clients through self-serve access to campaign information and execution.

For advertising clients, AdBookPORTAL provides business buyers the consumer-like experience they crave, through an easy-to-use, intuitive interface. 

Submit and manage creative assets, view campaign progress, review and pay invoices, access reporting and documents, and much more… AdBookPORTAL is fully customizable, allowing publishers to opt in to the features that work best for their users.

Superior customer service doesn’t need to imply higher operating costs. Engage, empower, and inform with AdBookPORTAL.

 
 

ADBOOKPORTAL FOR PUBLISHERS

Publisher revenue operations have evolved into a strategic role focused on revenue enablement and delivery, yet those teams are still central to servicing the information needs of clients. Post-sale workflows are complex, and advertising clients expect high-touch customer support that often includes immediate access to ad campaign data. Siloed systems and manual processes create bottlenecks and delays, resulting in strained resources and higher transaction costs.

AdBookPORTAL increases the efficiency of publisher teams, reducing time spent on manual, mundane tasks and operational friction between departments. 

Benefits and Key Features: 

  • Sales teams gain direct access to information they would otherwise have to request (reporting, billing, creative etc.), making it easier to support clients.

  • Reduced email load and ad hoc requests between departments. 

  • Easy to use and configurable! AdBookPORTAL gives publishers the flexibility to select the features that work best for your business. 

  • Streamline billing and collections process by providing direct-access, self-service payment options for clients. 

  • Deliver key performance insights and campaign information directly to users. 

  • Accelerate the creative workflow process. Self-service options allow advertising clients to upload and track creative assets and deadlines.

AdBookPORTAL provides direct access to key campaign information in a single place, making it easier for advertising clients and publisher users to self manage. 

ADBOOKPORTAL FOR ADVERTISING CLIENTS

Business customers are looking for consumer-like buying experiences in their B2B transactions. But managing all of the facets of campaign execution is time-consuming and complex. Publisher teams and their advertising clients have had to rely on inefficient email chains and phone calls to track details of their campaigns.  

AdBookPORTAL gives advertising clients self-service access to their campaigns, providing fast and easy access to information. AdBookPORTAL’s easy-to-use interface allows advertising clients to track various details of their ad campaigns including:

  • Manage creatives: upload creative for campaigns, view deadlines and approval status of creatives, and more. 

  • View campaign details and performance data. 

  • Receive and pay invoices: login and make payments and get notified when payments are due.   

  • Review proof of delivery: direct access to screenshots and other supporting documents.

  • Chat with a support person.

With AdBookPORTAL, advertising clients have convenient self-service features that eliminate many time-consuming manual processes. It's time to put ownership in the hands of your advertising clients.

Interested in a demo of AdBookPORTAL?