The Company We Keep
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Revised: May 22, 2018
Managing Your Information Preferences
Information We Collect
In the course of advertisement delivery, FatTail does not collect any Personal Information. We only collect information that personally identifies you, such as your name, address, e-mail, and other personally identifiable information that you choose to provide us with or that one of our clients has provided us with in order to use our Services (“Personal Information”). For e-mail publications from our clients, e-mail addresses may be joined with the information provided at our client’s Web site and may be augmented with other data sources. However, FatTail does not link e-mail addresses to any other Web browsing activities or clickstream data.
We collect anonymous data about users of our Site and Services (“Usage Data”). For example, each time you use the Site we automatically collect the type of Web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, and the time and duration of your visits to the Site. We also collect data regarding whether you responded to an ad delivered. This anonymous information, however, does not identify any specific person. We use Usage Data to improve the quality of our Site and Services and to measure ad effectiveness on behalf of FatTail’s advertiser and e-mail newsletter publisher clients who specifically request it.
Cookies and Web Beacons
How We Use Information and When We May Share Information
From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours (“Service Providers”). For example, we may contract with Service Providers to provide certain services, such as hosting and maintenance, data storage and management, and marketing and promotions. We only provide our Service Providers with the information necessary for them to perform these services on our behalf. Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect Personal Information from unauthorized access, use or disclosure. Service Providers are prohibited from using Personal Information other than as specified by FatTail.
Compliance with Laws and Law Enforcement
FatTail cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property or rights of FatTail or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
FatTail recognizes the importance of safeguarding the confidentiality of your Personal Information. Accordingly, we maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Site or Services, we cannot and do not guarantee the security of any information you transmit on or through the Site or Services, and you do so at your own risk.
Links To Other Web Sites
We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.
Special Note for EU Users—Your Rights and Choices
The data controller for the Site and Services is:
20969 Ventura Blvd.
Woodland Hills, CA 91364
We use the information we collect about you to pursue the following purposes, which are necessary for the performance of the contract between us to provide you with the products or services you requested or which we consider in our legitimate interests:
Based on your voluntary consent, we also use:
In order to comply with our legal obligations, we may also use some of your Personal Information to detect and prevent illegal uses, abuse, spam, fraud, security incidents and other harmful activity or government or court orders.
You may have certain rights under EU data protection legislation with respect to your Personal Information, such as the right to:
Regarding the transfer of Personal Information to countries outside the EU, we have entered, or will enter, into so-called “Standard Contractual Clauses” approved by the Commission of the European Union for international transfer of personal information to controllers or processors established in third counties as the case may be, when appropriate.
The principle that we apply is that your Personal Information will be deleted when they are no longer necessary for the purpose for which they were collected.
As Chief Executive Officer, Doug leads FatTail’s strategic direction. He has more than two decades of leadership experience in the enterprise software sector. Prior to FatTail, Doug had run two global financial trading software companies, both of which were successfully sold to public companies. He has been an active member of the Southern California venture community serving as Chairman of the software investment committee for both Maverick Angels and the Keiretsu Forum and has been an investor in and advisor to several early stage companies.
Doug holds a degree in Economics from University of California Los Angeles and lives in Los Angeles with his wife and two children.
As Chief Operating Officer of FatTail, Barry oversees multiple corporate functions, including the Finance, People, Legal, and Operations teams. Prior to FatTail, Barry co-founded and served as Executive Vice President of Technology at TreasuryConnect, where he was responsible for designing and developing the world’s first on-line derivatives auction platform. Prior to TreasuryConnect, Barry was Chief Operating Officer of ADS Associates, where he managed the development, implementation, and support teams, and was instrumental in the company’s global expansion, opening offices in New York, London, and Hong Kong.
Barry holds a degree in Economics from California State University, Northridge. He lives in Los Angeles with his wife and travels between coasts spending time with his two grown children (and clients).
As the Vice President of Software Engineering at FatTail, Gerry focuses on technology strategy, product delivery, and building a great tech team. Prior to FatTail Gerry worked for ADS Associates and TreasuryConnect developing real-time trading systems for more than 100 of the world’s largest financial institutions, including Bank of American, Paribas, CIBC, Commonwealth Bank of Australia, Monetary Authority of Singapore, First Chicago, Bangkok Bank, South Africa Reserve Bank, and many others.
Gerry holds a degree in Computer Science from California State University, Northridge. He enjoys camping and driving off-road vehicles with his wife and two kids, and can rebuild just about anything.
Mark manages the Client Services team which includes overseeing implementation initiatives, quality assurance and customer support. Prior to FatTail, Mark was responsible for client services, quality assurance and platform management at ADS/Sungard Data systems and TreasuryConnect/eSpeed/Cantor Fitzgerald.
Mark holds a degree in Economics from Loyola Marymount University.
In Clayton’s 8 years with FatTail, he has worn more hats than just about anyone. After starting off in quality assurance, he continued with roles in client services, account management, implementation management, business analysis, and even a short stint in media buying services. He’s finally settled into product management and leads AdBook’s custom development & R&D efforts.
Clayton holds a B.A. in Economics from Emory University. After hours, you can find him at a rock show or hidden away in his home workshop playing mad scientist.
As the Vice President of Account Management, Alvaro is responsible for client management, revenue growth and retention. He has over 15 years of experience in digital media in which he has worked on both the publisher and software solutions sides of the business, giving him a unique perspective regarding industry challenges and how to best solve them for his clients and prospects.
Prior to his time at FatTail, Alvaro worked for Fox Sport International’s as part of the marketing and communications team and was a founding editor for the Fox Pan-American Sports US and Latin American websites.
Alvaro holds a degree in International Relations from Loyola Marymount University. He lives in Los Angeles with his wife and child. His favorite activities include spending time with his family, making his own wines and meads, and fishing the beautiful oceans of Southern California.
Laura joined the FatTail leadership team in 2016, with over a decade of experience working for publishers such as the New York Times Group and Triad Retail Media where she was responsible for leading advertising operations teams, technology operations and platform strategy. Laura has direct experience with the selection and execution of advertising solutions which were both 3rd party provided, and built in house - which gives her a unique perspective on the challenges of integrating systems and workflow around "order to cash" processes. As the marketplace and the systems that serve it continue to evolve, Laura will work in close partnership with clients to understand business priorities and to co-develop product strategies to address them.
Laura holds a degree in Environmental Economics & Management from the University of York (UK) and is a Master Black Belt, Lean Six Sigma (which is a fancy way of saying she is really good at improving process). She lives in Tampa, Florida with her husband and 2 children and they all like to stay active. Her hobbies include 'learning how to run', exploring new places, cooking, wrangling her giant dog and going to the beach.
Revenue Management is Our Business.
FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge.
At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably.
At FatTail, we are passionate about finding elegant solutions to complex business challenges, particularly those that help publishers with great content win.
Many of the world’s most-noted publishers depend on AdBook to run a more profitable advertising business.
That’s because AdBook simplifies the entire advertising process, from proposal to billing, and every step in between. It not only empowers you to close more business and build enduring client relationships, but also helps you substantially reduce transaction costs by automating sales, operations, and financial workflow.
And because your business is unique, AdBook is flexible enough so that it can be easily tailored to address your specific requirements – without the need for expensive, time-consuming code changes.
With AdBook you’ll rest easier at night knowing that your business is running smoothly and under control.
AdBook // The most flexible, comprehensive & extensible advertising management platform. Period.
AdBook Direct allows you to transact guaranteed inventory with any electronic buying system.
With AdBook Direct, you are in control. You choose the buyers and the terms of each transaction, and AdBook Direct does the rest. AdBook Direct can dynamically adjust offers (products, pricing, and availability) to maximize revenue, and fully automate deal approvals, creative acquisition, trafficking, and payment.
And because it’s built on top of the AdBook advertising management platform, you’re able to seamlessly execute cohesive inventory management and workflow approval strategies across both direct and automated sales channels.
AdBook Direct // Manage Automated Guaranteed and Direct Deals from a single platform.
With AdBook Markets you can offer a branded, highly tailored, self-serve buying experience to your customers. Designed to enhance (not replace) your direct sales team, AdBook Markets lets your clients buy media from you whenever and wherever they’d like.
In this way, you can chose to offer a “low-cost strategy” for less-frequent or smaller-buyers and a premium service to more-frequent larger buyers by providing them exclusive access to “preferred” inventory and pricing.
AdBook Markets // Open Up Your Direct Sales Channel, even wider.
How FatTail works for You
Rapidly implement highly tailored solutions.
Unify your tech stack and enable straight-through processing.
Run your business without interruption. 24/7 access to unparalleled customer support.
Simultaneously accelerate revenue growth and improve operating margins.
Manage direct and automated sales channels from a single platform.
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Meet The Professionals Who Power FatTail
At FatTail, we make your business our business. We understand and appreciate the trust you have placed in us to be the stewards of your mission-critical advertising data, and consistently strive to ensure you have the tools you need to make your business a success.