THE FATTAIL BLOG

Featured
The Executive Playbook: 10 Data-Driven Strategies for Media Companies to Modernize Advertising Sales and Operations
Unlocking Untapped Revenue: How Publishers Make Small Deals Profitable with Automation
Beyond the Spreadsheet: How Automation Empowers Publishers to Deliver White-Glove Service at Scale
FatTail + Burt Intelligence: Real-Time Forecasting Now in AdBookOMS
Connecting Engagement to Monetization: The Best Publisher Revenue Strategy
Order Management, Maximize Revenue
Why Top Publishers Are Reconsidering Their OMS in 2025-2026
Order Management, Maximize Revenue
Order Management, Maximize Revenue
For an Order Management System, It’s Not About Omnichannel. It’s About Your Channels
6 Ways OOH Sellers Can Use an Order Management System to Boost Efficiency and Drive More Sales
Mastering Holiday Campaign Workflow Optimization
What Retailers Selling In-Store Media Need from an OMS
How OOH sellers can modernize without losing differentiation
Automation Makes Ad Sales More Premium, Not Less
Why Chartbeat Acquired FatTail: To Help Publishers Fully Monetize Their Content and Audiences
Automated Direct
The Benefits of OOH and Automated Direct
Automated Direct
Automated Direct
Direct, OMS
FatTail CRO Laura Boodram at Navigator: The Future is Direct!
Direct, OMS
Direct, OMS
OMS, Programmatic, Programmatic Direct
The Programmatic Open Market Isn’t Serving Publishers. Automated Direct Can.
OMS, Programmatic, Programmatic Direct
OMS, Programmatic, Programmatic Direct
OMS, Simplify
The Digital Advertising Supply Chain Needs To Be Simplified
OMS, Simplify
OMS, Simplify
OMS, People on the Move
Q&A with FatTail's New Chief Revenue Officer Laura Boodram
OMS, People on the Move
OMS, People on the Move
Automated Direct, Direct, OMS, SPO, Supply Path Optimization
Why 2023 Will Be the Year of Automated Direct Deals
Automated Direct, Direct, OMS, SPO, Supply Path Optimization
Automated Direct, Direct, OMS, SPO, Supply Path Optimization
Automated Direct, Direct, OMS
Direct Media Transactions Need to Be Far More Direct: Here’s How To Make it Work
Automated Direct, Direct, OMS
Automated Direct, Direct, OMS
Advanced OMS, Automated Direct, Direct, OMS
Track Programmatic Sales Efficiently with an Advanced OMS
Advanced OMS, Automated Direct, Direct, OMS
Advanced OMS, Automated Direct, Direct, OMS
Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS
4 Questions on the Future of Programmatic Direct for Publishers and Advertisers
Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS
Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS
Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS
How FatTail’s Deals Marketplace Will Help Media Buyers and Sellers
Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS
Automated Direct, Deals Marketplace, Direct, DSP, Programmatic, Programmatic Direct, OMS
Advanced OMS, Maximize Revenue, OMS, Yield Management
Publishers, Ask More from Your Order Management System
Advanced OMS, Maximize Revenue, OMS, Yield Management
Advanced OMS, Maximize Revenue, OMS, Yield Management
DSP, OMS, Openpath, Premium Direct, Programmatic, Programmatic Direct, The Trade Desk
Programmatic is on the Path to Premium Direct
DSP, OMS, Openpath, Premium Direct, Programmatic, Programmatic Direct, The Trade Desk
DSP, OMS, Openpath, Premium Direct, Programmatic, Programmatic Direct, The Trade Desk
Creative, Creative Management, First Party Data, OMS, Strategy
How Publishers Can Build Sustainable Ad Strategies in 2022
Creative, Creative Management, First Party Data, OMS, Strategy
Creative, Creative Management, First Party Data, OMS, Strategy
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IN THE NEWS

Featured
Overutilization of the Spot Market is Responsible for High Programmatic Costs
Publishers Need an Easy Button to Compete with AI-Enabled Platforms
ClearLine, OpenPath, and the Future of the Publisher-Buyer Relationship
Here’s Why The Programmatic Open Market Is Petering Out
This Self-Serve Ad Platform Will Help Publishers Guard Against Margin-Shaving
Manual Deals Just Won’t Cut It For Premium OTT Inventory
Media Buyers Should Demand More from Programmatic ‘Premium’
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