6 Ways OOH Sellers Can Use an Order Management System to Boost Efficiency and Drive More Sales
While OOH sellers are eager to digitize, the majority of OOH inventory is still static. This reality presents a complex problem for these sellers, who now need to set up processes and tech stacks for digital sales while making static inventory sales more efficient.
This is precisely what order management systems (OMSs) — used by CTV, broadcast, print, digital, and indeed OOH media sellers alike — do. They automate transactions to save buyers and sellers time, normalize data, and increase revenue by making it simpler to purchase media.
Specifically, here are six ways OMSs make OOH media sellers’ lives easier — and their businesses more competitive by improving the advertiser experience.
Manage creative. Store, view, and approve creative all in a single, centralized location.
Offer self-serve booking. Simplify the buying experience and increase revenue with customized AI sales assistants.
Automate workflows across media types. Streamline buyers’ ability to buy both static media and digital via direct sales or programmatic.
Grant easy access to products and information. Know exactly what you can sell in real-time to provide greater transparency to buyers and minimize workflow errors.
Make billing more efficient. Rather than relying on a CMS to figure out what you’ve sold, use your OMS to centralize revenue visualization across different types of media.
Integrate with all other modern advertising systems. Ensure you’re getting the most up-to-date information as seamlessly as possible so that you can gather the intelligence needed to run your business.
The efficiencies unlocked by OMSs are critical for OOH sellers, who compete not just with each other but also with (oftentimes much larger) rival media channels.
Even more importantly, these systems increase the addressable market and drive additional revenue for OOH media sellers, who can use them to outcompete rivals by offering customers real-time inventory visibility and a simpler buying experience.
For OOH sellers charting a course to DOOH, an OMS will pave the way.
If you want to explore how FatTail OMS, Adbook, can help you automate your business, free up your team’s time, and drive more revenue, reach out to us at info@fattail.com, or book a demo.