THE FATTAIL BLOG
Best Practices for Revenue Optimization: Lessons from Leading Media Companies
Revenue optimization is critical for modern media companies. This guide explores the best practices, strategies, and tools—like automation, data analytics, and smarter pricing models—used by top publishers to maximize their ad and subscription revenue.
Top Ad Tech Trends That Will Redefine Publisher Revenue in 2026
Discover the top ad tech trends redefining publisher revenue in 2026, from AI and automation to clean rooms and sustainable programmatic strategies.
Why Top Publishers Are Reconsidering Their OMS in 2025-2026
Why are digital publishers upgrading their order management systems (OMS) in 2025? Learn how automation, seamless integrations, and multichannel capabilities are transforming publisher tech stacks and boosting ad operations efficiency.