Why Chartbeat Acquired FatTail: To Help Publishers Fully Monetize Their Content and Audiences
Over the last decade, adtech has stripped value out of publisher businesses, flattening differentiation, hiding performance behind opaque algorithms, and pushing premium media into commodity pipes.
The acquisition of FatTail by Chartbeat is designed to reverse that trend. Together, we’re building a new foundation for sell-side monetization where engagement and revenue intelligence work hand in hand to help publishers capture the full value of their content.
Publisher content is valuable. But without the infrastructure to prove that value (and sell against it), publishers leave a lot of value on the table.
What We’re Building Together
By combining Chartbeat’s engagement analytics with FatTail’s direct-sold automation and revenue intelligence, we’re giving publishers a new monetization engine. It is:
Insight-rich: Know exactly what your audience is doing and which content is generating real engagement.
Forecastable: See how much high-engagement inventory you’ll have to sell tomorrow, next week, or next quarter.
Segmentable: Package your most valuable content based on true audience behavior (scroll depth, time on page, clicks, subscriptions).
Actionable: Sell that inventory at the right price, with the right targeting, through workflows that make deals faster and more scalable.
This is about turning your intellectual property into differentiated, premium ad products, and automating the hard parts of getting them into market.
What You Can Expect
For editorial teams: Better visibility into what content to invest in and how that content drives audience and revenue growth.
For sales teams: The ability to price and position your media based on how audiences actually engage, bringing a new level of sophistication to direct deals and PMP strategies.
For revenue and ops teams: A unified workflow that connects real-time content data to sales execution, making it easier to forecast, package, and fulfill campaigns.
Why It’s Different
Other platforms can’t offer this.
SSPs want differentiated inventory, but they can’t create it.
Measurement vendors track performance, but they can’t monetize it.
OMS platforms help transact, but don’t inform pricing or product.
Chartbeat acquired FatTail so that, together, we can deliver a full stack: engagement intelligence, revenue intelligence, and automation, built for the premium publishers who have informed our business for two decades.
The Bigger Picture
We’re committed to helping publishers win. That means:
Reframing the value of content in a market distorted by intermediaries
Creating new revenue by making engagement data transactable
Powering a smarter open web where publishers set the terms
Chartbeat acquired FatTail because the future of publisher monetization depends on connecting audience insight to revenue, and making that connection useful, scalable, and real.
By combining engagement data and revenue, you can differentiate your inventory, charge for its full value, and easily transact against it. That’s the value we aim to deliver.
If you want to explore how FatTail OMS, Adbook, can help you focus on the right channels reach out to us at info@fattail.com.