Laura Boodram, VP Client Engagement

Laura joined the FatTail leadership team in 2016, with over a decade of experience working for publishers such as the New York Times Group and Triad Retail Media, where she was responsible for leading advertising operations teams, technology operations and platform strategy. Laura has direct experience with the selection and execution of advertising solutions which were both 3rd party provided, and built in-house - which gives her a unique perspective on the challenges of integrating systems and workflow around “order to cash” processes. As the marketplace and the systems that serve it continue to evolve, Laura will work in close partnership with clients to understand business priorities and to co-develop product strategies to address them.

Laura holds a degree in Environmental Economics & Management from the University of York (UK) and is a Master Black Belt, Lean Six Sigma (which is a fancy way of saying she is really good at improving process). She lives in Tampa, Florida with her husband and two children and they all like to stay active. Her hobbies include ‘learning how to run’, exploring new places, cooking, wrangling her giant dog and going to the beach.