The New Era of DOOH: Lessons from GSTV & Outfront
How Two High-Impact CTOs Are Shaping the Future of Next-Generation Media Sales. Join industry leaders for a strategic, operator-level discussion on scaling DOOH operations.
Reserve Your Spot
Real operational challenges, real solutions
Join CTOs, Ad Operations Leaders, and Revenue Directors from leading DOOH and media companies for a strategic discussion on building infrastructure that unlocks scale and revenue growth.
Inventory Architecture
Discover how leading DOOH companies are structuring inventory for scale—from digital screens to transit and street furniture—without creating operational chaos.
Eliminate Bottlenecks
Learn what automation actually unlocks beyond efficiency—streamlining campaign workflows, reducing manual errors, and freeing your team for strategic work.
Modern Buyer Alignment
Bridge the gap between traditional sales models and modern buyer expectations—positioning DOOH to capture budget from linear and CTV.
Revenue Optimization
Identify where revenue leakage is happening in your current workflows and learn proven strategies to recover lost opportunities and maximize yield.
Sales Transformation
Move from reactive selling to proactive partnership—aligning your sales approach with how modern advertisers actually want to buy media.
Meet Your Industry Leaders
Leaders with deep expertise in scaling DOOH operations, driving revenue growth, and modernizing media sales infrastructure.
Leads ad operations for a network serving 200+ locations across retail and transit environments. Manages the full campaign lifecycle—from planning and trafficking to delivery and reconciliation—for both direct and automated deals.
Rachel Kim, Head of Ad Operations - Retail Screen Network
Oversees revenue operations for a multi-format media portfolio spanning digital screens, transit, and street furniture. Responsible for forecasting, yield optimization, and bridging direct sales and programmatic channels.
Michael Torres, VP Revenue Operations - Metro Media Group
15 years building ad operations infrastructure for premium DOOH networks. Led technical transformations at two of the industry's fastest-growing media companies, focusing on inventory architecture and programmatic integration.
Alvaro Villa, Sales - FatTail