Key challenges faced on the Programmatic Playground
by Laura Boodram
In a guest post on DigitalAdBlog we talk about the challenges that publishers face in the “Programmatic Playground” and the ways that publishers can turn the cause of these challenges into new opportunities.
Platform competition, programmatic intermediary costs and ad blockers challenge publisher profitability.
The programmatic ecosystem provides publishers with opportunities to counter these challenges with audience extension campaigns and brand extensions products.
Click here to read the full article.