FatTail + Burt Intelligence: Real-Time Forecasting Now in AdBookOMS

At FatTail, we believe publishers deserve tools that are as agile and accurate as the markets they serve. That’s why we’re excited to share the latest step in our partnership with Burt Intelligence: Burt Forecasting is now fully integrated into AdBookOMS.

With this integration, AdBookOMS now supports Burt as an alternative forecasting source for products and line items. With just a webhook trigger, AdBookOMS sends reservation data directly to Burt - at any stage of the campaign - making forecast checks a natural part of your workflow. This allows users to check availability and forecast information during planning or revisions and get responses instantly for immediate inventory validations and approvals.

Why does this matter? Because it means faster, more confident decision-making without leaving the AdBookOMS environment.

Shay Brog, CEO of Burt Intelligence, put it best:

“This integration is about giving publishers choice and precision. By combining Burt’s advanced forecasting with FatTail’s intuitive workflow automation, publishers can make faster, more informed sales decisions without compromising accuracy or operational efficiency.”

Kiran Paranjape, Chief Commercial Officer at FatTail, added:

“Our partnership with Burt is rooted in a shared commitment to innovation and flexibility. This new capability helps publishers streamline deal execution, ensure inventory confidence, and respond to market opportunities in real time—directly from within AdBookOMS.”

This launch builds on the earlier integration of Burt Direct Reporting and marks and brings us closer to a fully unified revenue engine where planning, forecasting, and execution are finally on the same page.Publishers need to think holistically about how they pull these levers and craft a powerful brand.