THE FATTAIL BLOG
Best Practices for Revenue Optimization: Lessons from Leading Media Companies
Revenue optimization is critical for modern media companies. This guide explores the best practices, strategies, and tools—like automation, data analytics, and smarter pricing models—used by top publishers to maximize their ad and subscription revenue.
Top Ad Tech Trends That Will Redefine Publisher Revenue in 2026
Discover the top ad tech trends redefining publisher revenue in 2026, from AI and automation to clean rooms and sustainable programmatic strategies.
The Executive Playbook: 10 Data-Driven Strategies for Media Companies to Modernize Advertising Sales and Operations
Read our executive playbook to discover 10 data-driven ad sales strategies to modernize your media operations, increase efficiency, and boost revenue.
Unlocking Untapped Revenue: How Publishers Make Small Deals Profitable with Automation
Discover how FatTail Portal helps publishers profitably scale small-to-medium business advertising with workflow automation and AI-powered media planning. Watch the Portal webinar on demand.
Beyond the Spreadsheet: How Automation Empowers Publishers to Deliver White-Glove Service at Scale
Discover how FatTail Portal helps publishers automate workflows, reduce manual tasks, and deliver exceptional white-glove service at scale. Watch the Portal webinar on demand.
Why Top Publishers Are Reconsidering Their OMS in 2025-2026
Why are digital publishers upgrading their order management systems (OMS) in 2025? Learn how automation, seamless integrations, and multichannel capabilities are transforming publisher tech stacks and boosting ad operations efficiency.