THE FATTAIL BLOG

barbara mota 9/18/25 barbara mota 9/18/25

Why Top Publishers Are Reconsidering Their OMS in 2025-2026

Why are digital publishers upgrading their order management systems (OMS) in 2025? Learn how automation, seamless integrations, and multichannel capabilities are transforming publisher tech stacks and boosting ad operations efficiency.

barbara mota 9/9/25 barbara mota 9/9/25

For an Order Management System, It’s Not About Omnichannel. It’s About Your Channels

Laura Boodram 9/4/25 Laura Boodram 9/4/25

6 Ways OOH Sellers Can Use an Order Management System to Boost Efficiency and Drive More Sales

barbara mota 8/29/25 barbara mota 8/29/25

Mastering Holiday Campaign Workflow Optimization

barbara mota 8/14/25 barbara mota 8/14/25

What Retailers Selling In-Store Media Need from an OMS

barbara mota 6/23/25 barbara mota 6/23/25

How OOH sellers can modernize without losing differentiation

deanne zilberstein 4/16/25 deanne zilberstein 4/16/25

Automation Makes Ad Sales More Premium, Not Less

Doug Huntington 3/10/25 Doug Huntington 3/10/25

Why Chartbeat Acquired FatTail: To Help Publishers Fully Monetize Their Content and Audiences

deanne zilberstein 12/5/24 deanne zilberstein 12/5/24

The Benefits of OOH and Automated Direct

deanne zilberstein 5/16/24 deanne zilberstein 5/16/24

FatTail CRO Laura Boodram at Navigator: The Future is Direct!

The future is direct. That was the message FatTail CRO Laura Boodram delivered to a crowded auditorium of publishers in New York last Wednesday at Beeler.Tech’s Navigator conference.